Ty Girlz is one of the few virtual worlds for girls.
The most recognizable product that Ty Inc. has produced is the Beanie Baby. Ty produces a long line of unique plush toys. In 2007, Ty Girlz first appeared as a plush toy, quickly followed by the Ty Girlz website. Both the toy and the website are aimed directly at girls from age 8 to 16. Non-members can check out the website for free; however, this limits most of the activity they can have in the virtual world. Unlike most other virtual worlds, Ty Girlz does not offer monthly or annual memberships. Instead, members must purchase a Ty Girlz doll which has a secret code attached to the tag. The code can then be entered on the website during registration, unlocking full membership benefits. Currently, the price for a Ty Girlz doll is $14.99, though this price can change and may vary.
Features
Ty Girlz is a very pink website, specifically tailored to girls. Ty Girlz the website is actually modeled after Ty Girlz the doll. The website operates for two reasons: to gather the owners into an online virtual world and to further market the dolls. The dolls actually look like dolls – with serene and happy expressions On Ty Girlz, the avatars do not look like dolls – they look like they were modeled after teenagers with little respect for themselves. Once girls purchase a doll, they input the code from the doll into the registration process and fully activate their membership. Members choose an avatar to be their online personality. This avatar can be customized with accessories and a unique look. The avatar gets their own room, the ability to decorate it, a choice of major cities to live in and $500 in virtual Ty Dollars.
Though most of the website exists for girls to talk about the Ty Girlz brand and interact with other girls, there are games to play. These games earn players Ty Dollars, the website’s virtual currency. The more games people play, the more Ty Dollars they can earn. This currency allows players to buy room furnishings, personal accessories, clothing, makeup, games and other commercial items. Chat is the most popular feature on Ty Girlz. Chat Around the World restricts members from typing their own words. They must use pre-selected words and phrases. In the Freestyle chat version, members can type their own phrases, but they are limited to words found only in the Ty Girlz dictionary.
What’s Good
Ty Girlz will appeal only to girls in a wide age bracket who are interested in fashion and social chatting. The graphics are quite good – clean, clear and crisp images. It flows quite well. It’s a bright website with vibrant colors. There is no violence, drinking, drugs or smoking on the website or in the games. Chat filters eliminate foul language. Other than testing simple memory skills, there is no real educational value to Ty Girlz.
What’s Bad
The typical Ty Girlz doll that can be purchased in retail stores has been vamped and sexualized on the Ty Girlz website. Being provocative and sexy does nothing for the intended target audience. If boys were a part of the website, it would be understandable why the Ty Girlz avatars are so overly built and wear such skimpy clothing. But the audience is girls – young girls who need role models, not like the ones that Ty is pushing at them.
The comparison to Barbie is unmistakable. Isn’t there more to a girl’s life than makeup, fashion, beauty and shopping? Certainly, Ty Inc. doesn’t think that this is all that will come of the girls who buy and parade their Ty Girlz – or do they? There are no positive role models or messages contained in Ty Girlz that will empower girls to become nothing more than vacuous shopaholics. Girls can have some fun on this website, but it must not be taken seriously.
Online Safety
Ty Girlz has no control over who joins their website; however, they do have control over what members say. In this regard, Ty Girlz is to be commended for at least trying to put strict safety measures in places to protect girls. The safest mode of chat only allows users to choose pre-selected words and phrases. Even in open chat, only words chosen from their restricted dictionary are allowed and moderators patrol this area. Members are encouraged to report inappropriate behavior and parents are required to give their consent prior to a child using open chat.
The Summary
Target Demography:
Though girls in the target will flock to Ty Girlz, the sexualized avatars are inappropriate for young girls and send the wrong message to older girls.
Graphics: A
Technically sound and well-done.
Educational Value: C
Limited to basic math – otherwise, pretty vacuous.
Entertainment Value: C+
Limited games, though those interested in dolls and fashion will be in heaven.
Price:
No monthly or annual membership. Girls must buy a Ty Girlz doll (currently $14.99) which contains a secret code for unlimited use of the website.
Visit Ty Girlz at www.TYGirlz.com.
The above TY Girlz review was written by a responsible parent and media professional who believes that child safety on the internet must be observed as a top priority. Contact us if you would like your virtual world reviewed too.
